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Brand Yourself: Correcting Your Online Presence as a Person (Not a Business)

September 19, 2017

Everyone wants to have a good reputation online, but we often feel like that's something out of our control.  Well good news, it's not completely.


If a business or a brand wants to correct their online presence, they just invest their money in the right PR agencies, but what about the average Joe? The person who wants to make sure they're not associated with, let's say, a bank robber with a similar name?


While we can't control the internet, there are ways to have a say in what appears in our search results. 


Go visit the website, sign up and search your name.  Many links will pop up and you may be surprised at what you'll find.

You can rate each link as:

  • POSITIVE: Relevant to you specifically

  • NEUTRAL/NOT ME: Something that has nothing to do with you

  • NEGATIVE: Something damaging that is also relevant to you.

I even had an assignment from high school lurking around on Tumblr that still comes up when my name is searched.

This tool helps assign relevant links to you, while getting rid of ones that are irrelevant.

The point here is to improve your grade, or at least make sure the right links appear when your name is searched.


I did this with mine as an assignment when I attended Grand Valley.  Here's my before and after .









My score decreased because I was able to search through the links and identify a negative result to my reputation.

I enjoyed this exercise though.  I was able to view the scope of what others see when they search me, while catching a whiff of nostalgia in the process.  I highly recommend that everyone try this out.  


Strengthen your web presence and  shoot for that A!

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